Privacy Policy
Last Updated: 16 January 2026
Special Notice:
This Privacy Policy (the "Policy") applies to the products and/or services (the "Services") operated by Creality Australia ("we" and "our"). To facilitate users ("you" and "your") in registering and using the products and services, we may collect and use data and information related to you ("Information" or "User Information"). This Policy helps you fully understand how we collect, use, store, share, and protect your personal information during your use, as well as the rights you enjoy, so that you can make appropriate choices. Before you start using the Services, please read and fully understand all terms of this Policy carefully, especially the clauses that exempt or limit liability. Once you start using the Services, you will be deemed to have accepted and acknowledged this Policy. If you have any questions about this Policy, please inquire via the methods specified in this Policy, and we will explain the contents of this Policy for you.
How We Collect and Use Your Personal Information
(I) How We Collect Your Personal Information
1. Your account and identity information: name, billing and shipping address, email address, and phone number used to complete the order.
2. Your order and transaction information: product model in the order, order currency and amount, number of orders, and transaction time.
3. If you register on our website, your registration name and password will also be collected.
4. Your usage behavior and log information on our website: pages visited, browsing path, click behavior, time spent, and which channel you used to reach our website.
5. Your feedback and interactive content on the website: customer service chat records, email correspondence, questionnaire responses, product ratings and reviews (newly added).
If you refuse to provide the above relevant information, you will not be able to use our Services normally.
(II) How We Use Your Personal Information
1. Provide products and services: create and manage user accounts, process orders, payments and shipments, provide after-sales support, manage subscriptions and membership benefits, etc.
2. Product/service recommendations.
3. Security and fraud prevention.
4. Customer support and communication.
5. Improve products, services, and user experience.
We may from time to time send you certain marketing materials and provide you with additional promotional services without charging you additional fees ("Promotional Services"). You know and agree that we may send you the above marketing and promotional materials via electronic transmission, email, mail, or other methods. If adjustments to our Promotional Services cause changes in the purpose or scope of collecting and using your personal information, we will seek your consent again. You may unsubscribe/cancel subscription by clicking the unsubscribe link in marketing messages or notify us at any time to stop sending the above materials.
(III) Other Rules and Exceptions for Collecting and Using Personal Information
1. Please understand that as our business develops, we may adjust and change our functions and services. In principle, when new functions or services are related to the functions or services we currently provide, the personal information collected and used will not exceed the original processing purpose. In scenarios where the processing purpose is exceeded, we will again notify you and obtain your consent in accordance with laws and regulations through page prompts, interactive processes, and agreement confirmations.
2. Exceptions
You fully understand that, in accordance with laws and regulations, the rules of the country where you are located, and national standards, in the following circumstances, we may collect and use your personal information without obtaining your prior consent:
- Directly related to national security or national defense security;
- Directly related to public security, public health, or major public interests;
- Directly related to criminal investigation, prosecution, trial, or enforcement of judgments;
- Necessary to protect your or other individuals' important lawful rights and interests (such as life and property security), but it is difficult to obtain your consent;
- The information has been disclosed to the public by yourself;
- The information is obtained from legally public channels, including news reports and government information disclosures;
- Necessary for signing and performing a contract at your request;
- Necessary to ensure the safe and stable operation of the Services, such as discovering and handling product or service failures;
- Other circumstances stipulated by laws and regulations.
How We Share, Transfer, and Publicly Disclose Your Information
1. Sharing
For your personal information, we will not share it with any company, organization, or individual outside our company unless one or more of the following circumstances exist:
(1) Your separate consent is obtained before providing it to a third party;
(2) As proposed by yourself;
(3) Sharing under statutory circumstances: in accordance with the laws and regulations of the place where you are located, legal procedures, litigation and/or requirements lawfullymade by public institutions and government departments, we may need to provide your personal information.
(4) Necessary sharing with business partners: you understand and are aware that, in order to provide you with more complete and higher-quality products and services, we will authorize business partners to provide you with some services. In this case, we may share certain of your personal information with partners to provide better customer service and user experience. Please note that we will only share your personal information for lawful, proper, necessary, specific, and explicit purposes, obtain your separate consent before providing it to a third party, and only share the personal information necessary for providing services. We will conduct security assessments and handling of the output form, circulation, and use of information data to protect data security. At the same time, we will strictly supervise and manage partners. Once we find that they have illegally processed personal information, we will immediately stop cooperation and pursue their legal liability.
Specifically, we may need to process your data, or share your personal information with the following categories of recipients:
Third-party advertisers: when you visit this store, we may engage third-party advertising companies to place ads. These companies may collect information related to your visits to this store and other websites through website cookies and other tracking technologies, so as to push advertisements for products and services that you may be interested in. Such data processing will only be conducted after you explicitly consent via our cookie pop-up.
Third-party payment service providers: when you visit this store, we may engage third-party payment companies to provide payment services. These companies may use your website visit information to provide payment services, verify your payment information, and prevent fraud.
Third-party logistics providers: when you place an order to purchase products in this store, we may provide your name, shipping address, contact details, and order-related information to third-party logistics service providers to complete warehousing, delivery, and receipt services. Third-party logistics service providers may only process the above information within the necessary scope for performing delivery services, and must take reasonable data security protection measures in accordance with applicable laws and regulations.
Information technology and hosting service providers: we may engage external service providers to provide website hosting, cloud storage, and information technology support services. The online store platform of this store is supported and operated by Shopify Inc. (151 O'Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada). To operate the online store, your order data (including personal data) will be processed by Shopify and stored on servers located in the United States. To learn about Shopify's data processing details, you can refer to its privacy policy: https://www.shopify.com/legal/privacy
Public authorities: if the law clearly requires it, we may disclose personal data to regulators or law enforcement agencies.
Other users: when you share personal information or engage in other interactions in public areas of this store, such information may be viewed by all users and may be permanently publicly disseminated outside this store. If you register an account through a social networking platform (such as Facebook) and interact with other users of this store, your contacts on that social platform will be able to see your name, avatar, and relevant activity descriptions. Similarly, other users may also view your activity descriptions, interact with you within this store platform, and browse your personal homepage.
Analytics and Marketing Tools
We use multiple third-party analytics and marketing tools. These tools analyze website usage, measure the effect of marketing campaigns, and push personalized ads by setting cookies or similar technologies. You may grant consent via our cookie pop-up, and you may also withdraw consent at any time via the cookie settings tool.
The third-party tools we may use include:
Google Analytics 4 - website usage analysis and report generation
Google Tag Manager - analytics code and marketing code management
Axon Analytics - in-depth website performance analysis
TikTok Pixel - conversion tracking and TikTok ad optimization
Reddit Pixel - measurement and optimization of Reddit ad performance
Facebook Pixel - measurement and optimization of Facebook and Instagram ad performance
Bing UET - conversion tracking and Microsoft/Bing ad optimization
Impacta - affiliate marketing and performance marketing tracking
Forter - fraud prevention and risk analysis
BXTag - marketing and analytics data tracking
Clarity - session replay and heatmap analysis to improve website usability
Our Services may contain links to third-party websites or services that are not operated by us. This Policy does not apply to these third parties, and we are not responsible for their personal information processing activities. We recommend that you read their privacy policies.
(5) Necessary sharing with our affiliates: we may share your personal information with our affiliates. We will only share necessary personal information, and such sharing is subject to the purposes stated in this Policy. If an affiliate intends to change the purpose of processing personal information, it will again obtain your authorization and consent;
2. Transfer:
Transfer refers to transferring control of your personal information to another company, organization, or individual. Unless we obtain your explicit consent, we will not transfer your personal information to any company, organization, or individual. However, the following circumstances are excepted:
(1) Your separate consent has been obtained in advance;
(2) As proposed by yourself;
(3) If the company undergoes merger, division, dissolution, or is declared bankrupt, it may involve transfer of personal information. In such a case, we will inform you of the recipient's name and contact information, and require the new company or organization holding your personal information to continue to be bound by this Policy. If the recipient changes the purpose or method of processing personal information, we will require it to obtain your explicit consent again.
(4) Other circumstances stipulated by laws and regulations.
3. Public Disclosure:
Public disclosure refers to the act of publishing information to society or an unspecified group of people. In principle, we will not publicly disclose your personal information. However, the following circumstances are excepted:
(1) Display necessary desensitized information when announcing account prize winners or penalty notices;
(2) After obtaining your separate consent.
4. Exceptions to Obtaining Authorization and Consent in Advance When Entrusting Processing, Sharing, Transferring, and Publicly Disclosing Personal Information
In the following circumstances, entrusting processing, sharing, transferring, and publicly disclosing your personal information does not require obtaining your authorization and consent in advance:
(1) Necessary for us to perform obligations stipulated by laws and regulations;
(2) Directly related to national security or national defense security;
(3) Necessary to maintain public security, public health, or major public interests;
(4) Directly related to criminal investigation, prosecution, trial, and enforcement of judgments;
(5) Necessary to protect major lawful rights and interests such as life and property of you or others, but it is difficult to obtain your authorization and consent;
(6) Personal information publicly disclosed by yourself to the public;
(7) Necessary for signing and performing a contract at your request;
(8) Your personal information collected from information that has been legally publicly disclosed, such as lawful news reports and government information disclosures;
(9) Other circumstances stipulated by laws and regulations.
How We Protect Your Personal Information
We attach great importance to your information security. We adopt appropriate physical, administrative, and technical safeguards to prevent unauthorized access, disclosure, use, modification, damage, or loss of your information. We will take the following measures to protect your information:
1. Data security technical measures
We will implement various security measures in accordance with industry standards, including establishing reasonable institutional specifications and security technologies to prevent your information from being accessed, used, or modified without authorization and to avoid data damage or loss. Network services adopt multiple encryption technologies. For example, in certain services, we will use encryption technologies such as SSL to encrypt and store your information, and use isolation technologies to ensure information security.
We will use multiple data desensitization technologies to enhance the security of information during use, such as information display and informationassociation calculation. At the same time, we protect information through strict data access control and multi-factor authentication technologies to prevent data from being illegally used.
Other security measures we take to protect information include: by establishing data classification and grading systems, data security management standards, and data security development standards, we standardize the storage and use of information.
2. Administrative measures:
We implement comprehensive security control over data through confidentiality agreements for information access, monitoring, and auditing mechanisms, and strengthen security awareness. In addition, we regularly conduct security and privacy protection training courses to enhance employees' awareness of the importance of information protection.
We only allow employees who need to know such information to access your data, and establish strict access control and monitoring mechanisms. At the same time, we require all personnel who may come into contact with your information to fulfill corresponding confidentiality obligations.
3. Incident response: if personal information security incidents such as data breaches occur, we will immediately take remedial measures and notify you and relevant regulatory authorities in accordance with laws and regulations.
4. However, it should be noted that the internet environment is not 100% secure, and it cannot be confirmed whether communications are fully encrypted when communicating with others via email, instant messaging, social software, and other services. Therefore, we recommend that you set complex passwords when using these tools and do your best to protect information security. We will also endeavor to ensure or guarantee the security of any information you send to us. Although we will do our utmost to protect your personal information, when you transmit personal information between you and us, the relevant risks are still borne by you.
How We Store Your Information
1. Location of stored information
In principle, personal information collected and generated by us within a certain region will be stored within that region (for example, the EU, the United States, China, etc.). However, you understand and agree that because we may provide products or services through global resources and servers, your personal information may be transmitted and stored on servers that comply with the laws and regulations of your region and data compliance and security requirements. No matter where your personal information is transmitted, we will fulfill cross-border data compliance obligations in accordance with applicable laws and take appropriate measures to ensure that your personal information receives protection consistent with this Policy.
2. Retention period of stored information
When your information is no longer needed to achieve the purposes and uses specified in this Privacy Policy, and it is also not necessary to retain it in accordance with relevant laws and regulations or your agreement with us, we will take reasonable steps to destroy personal information securely or make it unidentifiable and unable to be edited, modified, or used again.
The retention period for information stored by the Servicesare as follows:
How long do we keep your information?
In short: unless otherwise required by law, we will only retain your information for as long as necessary to achieve the purposes described in this Privacy Policy.
We will only retain your personal information for as long as necessary to achieve the purposes described in this Privacy Policy, unless the law requires or allows a longer retention period (for example, for tax, accounting, or other legal requirements).
When we no longer need to process your personal information for legitimate business purposes, we will delete or anonymize the information; if this is not possible (for example, because your personal information is stored in backup archives), we will securely store your personal information and isolate it from any further processing until it can be deleted.
How You Can Understand and Control Your Personal Information
(I) Under the applicable data protection laws of your country/region, you may have one or more of the following rights:
1. Access, obtain, correct, and delete your personal information
(1) Access, obtain, correct, and delete your personal information by contacting us.
In addition to the above, if any of the following circumstances applies, we shall proactively delete your personal information, and you also have the right to request that we delete it:
(1) The processing purpose has been achieved, cannot be achieved, or is no longer necessary to achieve the processing purpose;
(2) We have stopped providing products or services, or the retention period has expired;
(3) You have explicitly withdrawn consent;
(4) If you have sufficient reasons to believe that we violate laws, administrative regulations, or agreements in processing your personal information;
(5) Other circumstances stipulated by laws and administrative regulations.
If we decide to respond to your deletion request, we will also notify entities that obtained your personal information from us and require them to delete it in a timely manner, unless otherwise stipulated by laws and regulations, or such entities have obtained your separate authorization. When you delete information from our Services, we may not immediately delete the corresponding information in the backup system, but will delete such information when the backup is updated.
2. Change or withdraw the scope of authorization
You may request to change or withdraw authorization by contacting us. We will collect personal information in accordance with your settings for changing or withdrawing authorization. If you withdraw authorization, we will no longer collect information related to those permissions, but please note that this will cause some or all functions to be unavailable. At the same time, your decision to change or withdraw authorization will not affect our prior processing of personal information based on your authorization.
3. Account cancellation
You may apply to cancel your account in the following way:
........
You know and understand that after verifying your identity, we will complete the processing within 15 days, including cancellation and deletion of relevant personal information, unless otherwise stipulated by laws and regulations. After you cancel your account, we will stop providing products or services to you, and delete or anonymize your personal information in accordance with applicable laws. You will be unable to restore personal information or other content related to the account, except as otherwise stipulated by laws and regulations.
4. In the following circumstances, we will be unable to respond to your request:
(1) Related to our performance of obligations stipulated by laws and regulations;
(2) Directly related to national security or national defense security;
(3) Directly related to public security, public health, or major public interests;
(4) Directly related to criminal investigation, prosecution, trial, and enforcement of judgments;
(5) We have sufficient evidence that you have subjective malice or abuse of rights;
(6) Necessary to protect major lawful rights and interests such as life and property of you or other individuals, but it is difficult to obtain your consent;
(7) Responding to your request will cause serious harm to the lawful rights and interests of you or other individuals/organizations; involving trade secrets.
(II) How to exercise your rights: you may exercise your rights directly through the methods described in this section or submit a request via the contact information provided in this Policy. To ensure security, we may need to verify your identity before processing the request. We usually respond or process within 15 days after receiving verification; if the situation is complex, we will inform you in advance. If your request is rejected, we will explain the reasons.
How We Protect Minors' Information
We mainly serve adults, but we still attach great importance to protecting minors' personal information. If, according to the age restrictions under the laws of your jurisdiction, you are a minor, please stop using this product/service immediately.
When you use this product/service, it means that you are an adult. Otherwise, we will immediately terminate your use and take reasonable measures to promptly delete relevant data from the system.
3. As a parent or guardian of a minor, you have the right to access, correct, and delete the personal information of your child that we may hold, or withdraw consent, through the methods specified in "How to Contact Us". To protect minors' information, we may require you to provide reasonable evidence to verify your status as a guardian. If you have any questions, opinions, suggestions, or complaints/reporting needs regarding matters described in this Policy, please provide feedback via the contact information provided in this Policy.
How This Policy Is Updated
In order to provide you with better services, we will update the terms of this Policy according to product updates and relevant requirements of laws and regulations. Such updates will constitute part of this Policy.
After this Policy is updated, we will publish the updated version on the website and remind you again to read the updated privacy policy through announcements of the new version, so that you can promptly understand the latest version of this Policy.
For major changes that will lead to a material reduction of your rights under this Policy, we will also provide more prominent notice (we will explain the specific changes to this Policy through including but not limited to email, SMS, or special prompts on browsing pages). Without your explicit consent, we will not reduce the rights you should enjoy under this Privacy Policy.
4. We encourage you to review this Policy during your use of our products and/or services.
How to Contact Us
If you have any complaints or suggestions about our personal information protection, or if you have any questions about this Policy, you may contact us through the following methods. We will review the issues involved as soon as possible and reply within fifteen working days after verifying your user identity:
Contact email: store.au@creality.com
