creality.com

Creality EU

Cookie Policy

This Cookie Policy explains how Creality 3D Technology (Europe) GmbH (“Creality”, “we”, “us”, or “our”) uses cookies and similar technologies when you visit our websites, online store, or applications (collectively the “Site”). It should be read together with our Privacy Policy.

1. What are cookies?

Cookies are small text files stored on your device (computer, tablet, smartphone) when you visit our Site. They enable the proper technical functioning of the Site, enhance your user experience, ensure security, analyze traffic, and allow us to display personalized content and advertising.

In addition to cookies, we may use similar technologies such as pixels, tags, scripts, or local storage (collectively “cookies”).

2. Legal framework for cookies and data processing

The use of cookies and similar technologies is governed by both the German Telecommunications-Telemedia Data Protection Act (TTDSG) and the General Data Protection Regulation (GDPR):

  • Access to and storage of information on your device requires your prior consent under § 25(1) TTDSG, unless the cookie is strictly necessary for the provision of a service you explicitly requested (in which case § 25(2) TTDSG applies).
  • Subsequent processing of personal data collected via cookies is carried out in accordance with the GDPR. This is based either on your consent (Art. 6(1)(a) GDPR) or on our legitimate interests (Art. 6(1)(f) GDPR), e.g., ensuring secure and functional operation.
  • Where cookies are required to perform a contract (e.g., shopping cart, checkout), processing may also be based on Art. 6(1)(b) GDPR.

3. Categories of cookies we use

We use the following categories of cookies:

  • Strictly necessary Cookies: Essential for the operation of our Site (e.g., shopping cart, login, session handling). These do not require consent and are based on our legitimate interest in providing a secure and functional website (Art. 6(1)(f) GDPR; § 25(2) TTDSG).
  • Functional cookies: Allow us to remember your preferences (e.g., language settings, login information). These require your consent Art. 6(1)(a) GDPR; (§ 25(1) TTDSG).
  • Analytics cookies: Help us understand how visitors use our Site and improve performance. These require your consent.
  • Marketing cookies: Used to deliver personalized advertising and measure campaign effectiveness. These require your consent.
  • Fraud prevention and security cookies: Used to detect and prevent fraudulent activities and ensure secure transactions. These may be based on consent or our legitimate interest.
  • Usability improvement tools: Allow us to analyze user interaction (e.g., heatmaps, session replays) to optimize usability. These require your consent.

Cookies are stored for varying durations:

  • Session cookies are deleted when you close your browser.
  • Persistent cookies remain for up to 24 hours to two years, depending on the provider and function. We retain cookies and the personal data collected through them only for as long as necessary for the purposes described, in line with Art. 5(1)(e) GDPR.
  • Specific retention times for each third-party tool are listed below.

4. Third party cookies and tools

Some cookies are placed by third-party service providers. These providers may process your data outside the European Economic Area (EEA), for example in the USA. Where data is transferred to third countries, this is safeguarded by Standard Contractual Clauses (Art. 46 GDPR). In addition, we implement supplementary measures such as IP anonymization, encryption in transit, and access restrictions to ensure an adequate level of protection in line with the requirements of the CJEU (Schrems II).

Below you will find details about the third-party tools we use.

4.1 Strictly necessary cookies

Shopify
We use Shopify International Ltd., Dublin, Ireland as our online store platform. Shopify places cookies that are essential for the operation of the shopping cart, checkout, and login functions. The processing is based on Art. 6(1)(b) GDPR (performance of a contract) and Art. 6(1)(f) GDPR (legitimate interest in secure and functional operation) as well as Art. 25(2) TTDSG.

Session cookies are deleted when you close your browser; persistent cookies may remain for up to two years. Data may be transferred to Shopify Inc. in the USA; such transfers are safeguarded by Standard Contractual Clauses (Art. 46 GDPR). As these cookies are strictly necessary, withdrawal of consent is not possible. More information: https://www.shopify.com/legal/cookies.

4.2. Analytics tools

Google Analytics 4

We use Google Analytics 4 (Google Ireland Ltd., Dublin, Ireland) to analyze how visitors use our Site. Google sets cookies (e.g. _ga, _gid) that collect information such as pages visited, time spent, and traffic sources. Storage duration ranges from 24 hours to two years. Processing is based on your consent (Art. 6(1)(a) GDPR). Data may be transferred to Google LLC in the USA; such transfers are safeguarded by Standard Contractual Clauses. Consent can be withdrawn at any time via Cookie Settings. You may also use the opt-out browser add-on: https://tools.google.com/dlpage/gaoptout.

Google Tag Manager

We use Google Tag Manager to manage analytics and marketing tags. Tag Manager does not itself collect personal data but may trigger other tools that do. Processing is based on your consent (Art. 6(1)(a) GDPR). Data may be transferred to Google LLC in the USA under Standard Contractual Clauses. Consent can be withdrawn at any time.

4.3 Advertising and marketing tools

Facebook Pixel

We use the Facebook Pixel (Meta Platforms Ireland Ltd., Dublin, Ireland) to measure advertising effectiveness and display personalized ads on Facebook and Instagram. Cookies such as _fbp and fr may be stored for up to three months. Processing is based on your consent (Art. 6(1)(a) GDPR). Data may be transferred to Meta Platforms Inc. in the USA under Standard Contractual Clauses. Consent can be withdrawn at any time via Cookie Settings or managed in your Facebook account: https://www.facebook.com/settings/ads.

TikTok Pixel

We use the TikTok Pixel (TikTok Technology Ltd., Dublin, Ireland) to track interactions and optimize TikTok advertising campaigns. Cookies such as _ttp and _tt_enable_cookie may be stored for up to 13 months. Processing is based on your consent (Art. 6(1)(a) GDPR). Data may be transferred to TikTok Inc. in the USA or TikTok Information Technologies UK Ltd.; such transfers are safeguarded by Standard Contractual Clauses. Consent may be withdrawn at any time via Cookie Settings.

Reddit Pixel

The Reddit Pixel (Reddit Inc., San Francisco, USA) allows us to track conversions and optimize Reddit advertising campaigns. The cookie _rdt_uuid may be stored for up to 90 days. Processing is based on your consent (Art. 6(1)(a) GDPR). Data is transferred to the USA under Standard Contractual Clauses. Consent may be withdrawn at any time via Cookie Settings.

Bing UET

We use Bing Universal Event Tracking (UET) (Microsoft Corp., USA) to measure conversions and improve advertising campaigns. Cookies such as MUID, _uetsid, and _uetvid may remain for up to 13 months. Processing is based on your consent (Art. 6(1)(a) GDPR). Data may be transferred to the USA under Standard Contractual Clauses. Consent may be withdrawn at any time.

Impacta

We use Impacta for affiliate and performance marketing tracking. Cookies identify referrals and measure campaign performance, with storage durations of up to one year. Processing is based on your consent (Art. 6(1)(a) GDPR). Data may be transferred outside the EEA under Standard Contractual Clauses. Consent may be withdrawn at any time.

BXTag

We use BXTag to measure marketing effectiveness and analyze visitor behavior. Cookies may remain for up to one year. Processing is based on your consent (Art. 6(1)(a) GDPR). Data may be transferred outside the EEA under Standard Contractual Clauses. Consent may be withdrawn at any time.

4.4 Fraud prevention and security

Forter

We use Forter, a fraud prevention and risk analysis service. Forter sets a persistent cookie (forterToken) that helps detect suspicious activity and prevent fraudulent transactions. This cookie may remain for up to one year. Processing is based on your consent (Art. 6(1)(a) GDPR) or our legitimate interest in fraud prevention (Art. 6(1)(f) GDPR). Data may be transferred to the USA or Israel under Standard Contractual Clauses. Consent may be withdrawn at any time via Cookie Settings.

4.5. Usability tools

Microsoft Clarity

We use Microsoft Clarity (Microsoft Corp., USA) to collect session replays, heatmaps, and analytics to improve usability. Cookies such as _clck and _clsk may remain for up to one year. Processing is based on your consent (Art. 6(1)(a) GDPR). Data may be transferred to the USA under Standard Contractual Clauses. Consent may be withdrawn at any time via Cookie Settings.

5. Managing and withdrawing consent

When you first visit our Site, a cookie banner will appear. This banner allows you to:

  • Accept all cookies
  • Reject all non-essential cookies
  • Manage your preferences by category

You can change or withdraw your consent at any time via the “Cookie Settings” link in the footer of our Site.

We only use non-essential cookies (analytics, marketing, usability, fraud prevention) after you have given your consent (Art. 25(1) TTDSG; Art. 6(1)(a) GDPR). Strictly necessary cookies are always active and do not require consent.

In addition, you can configure your browser to block or delete cookies. Please note that if you disable certain cookies, parts of our Site may not function properly. Instructions for popular browsers can be found here:

6. Updates to this cookie policy

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our practices. The updated version will be published on this page with a revised “Last updated” date.

7. Children

Our Site and services are not directed at children under 16. Where a child under 16 uses our Site, consent for non-essential cookies must be given or authorized by the holder of parental responsibility (Art. 8 GDPR in conjunction with Art. 25 TTDSG).

8. Contact

If you have any questions about this Cookie Policy, please contact us:

Creality 3D Technology (Europe) GmbH

Email: store.eu@creality.com

Address: Wandsbeker Allee 77, 22041 Hamburg, Germany.

For more information on your rights as a data subject under the GDPR (e.g. access, erasure, portability, complaint to a supervisory authority), please see our Privacy Policy.