creality.com

Creality EU

Privacy Policy

Thank you for your interest in Creality official store, doing business as Creality Technology (“Creality Technology”, “we”, “us”, or “our”). We are committed to protecting your personal information and your right to privacy. 

If you have any questions or concerns about our policy, or our practices with regards to your personal information, please contact us at store.eu@creality.com.

When you visit our websites or application and use our services, you entrust us with your personal data. We take your privacy very seriously. In this privacy policy, explains what data we collect, for what purposes, on what legal bases, and what rights you have under the GDPR . We encourage you take some time to read through it carefully, as it is important. 

If there are any terms in this privacy policy that you do not agree with, please discontinue use of our store and our services. 

This privacy policy applies to all information collected through our websites and application, and/or any related services, sales, marketing or events (we refer to them collectively in this privacy policy as the "Sites"). 

1. WHAT INFORMATION DO WE COLLECT?

1.1 Information automatically collected

In Short: When you visit our Sites, certain technical data is automatically collected for security, analytics, and service optimization purposes..

We automatically collect certain information when you access, use or navigate our Sites. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser type and setting and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Sites and other technical information. 

This information is primarily collected based on our legitimate interest in ensuring the technical functionality, security, and improvement of our services (Art. 6(1)(f) GDPR).

Like many businesses, we also collect information through cookies and similar technologies; details can be found in our [Cookie Policy].

1.2 Information collected through our store

In Short: We may collect information regarding your geo-location, mobile device, push notifications, when you use our store.

If you use our store, we may also collect the following information: 1) Geo-Location Information. We may request access or permission to provide location-based services. 2) Mobile Device Access. We may request access or permission to certain features from your mobile device, including your mobile device’s SMS messages, and other features. 3) Push Notifications. We may request to send you push notifications regarding service-related or marketing messages . If you wish to opt-out from receiving these types of communications, you may turn them off in your device’s settings.

All such data processing is based on your consent (Art. 6(1)(a) GDPR) and can be withdrawn at any time.

1.3 Information collected from other sources

In Short: We may collect limited data from public databases, marketing partners, social media platforms, and other outside sources.

We may obtain information about you from other sources, such as public databases, joint marketing partners, social media platforms and partners (such as Facebook), as well as from other third parties in compliance with GDPR. Examples of the information we receive from other sources include: social media profile information (your name, gender, birthday, email, current city, state and country, user identification numbers for your contacts, profile picture URL and any other information that you choose to make public); marketing leads and search results and links, including paid listings (such as sponsored links).

The types of data received may include your name, contact details, profile photo, city or country of residence, and marketing preferences, depending on what you have made publicly available or consented to share.

We process this data only where we have a valid legal basis, including, your consent (Art. 6(1)(a) GDPR), for example when you authorize a social media platform to share your data with us; performance of a contract (Art. 6(1)(b) GDPR), if the information is needed to fulfil an order or service or our legitimate interests (Art. 6(1)(f) GDPR), such as improving our services or marketing activities, provided these interests are not overridden by your fundamental rights and freedoms

2. HOW DO WE USE YOUR INFORMATION?

In Short: We process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent.

We use the personal data we collect for the following purposes and on the following legal bases:

To facilitate account creation and logon process. If you choose to link your account with us to a third party account *(such as your Google or Facebook account), we use the information you allowed us to collect from those third parties to facilitate account creation and logon process. The legal basis is Art. 6(1)(a) or Performance of a contract (Art. 6(1)(b)).

To send you marketing and promotional communications. We and/or our third party marketing partners may use the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. You can withdraw your consent at any time.
The legal basis is Art. 6(1)(a).

Fulfill and manage your orders. We may use your information to fulfill and manage your orders, payments, returns, and exchanges made through the store. Deliver targeted advertising to you. We may use your information to develop and display content and advertising (and work with third parties who do so) tailored to your interests and/or location and to measure its effectiveness. The legal basis is Art. 6(1)(a) or the legitimate interests (Art. 6(1)(f)).

Request Feedback. We may use your information to request feedback and to contact you about your use of our store. The legal basis is Art. 6(1)(a).

To enable user-to-user communications. We may use your information in order to enable user-to-user communications with each user's consent. The legal basis is Art. 6(1)(a).

For other Business Purposes. We may use your information for other Business Purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our store, products, services, marketing and your experience. The legal basis is the legitimate interests (Art. 6(1)(f)).

We do not use your personal data for automated decision-making that produces legal effects or similarly significant consequences without your explicit consent or as otherwise permitted by law.

3. WILL YOUR INFORMATION BE SHARED WITH ANYONE?

In Short: We only share your personal data in accordance with the GDPR, where necessary for specific purposes and under a valid legal basis.

We may process or share your personal data based on the following legal basis:

Consent (Art. 6(1)(a) GDPR): We may process your data if you have given us specific consent to use your personal information in a specific purpose.

Legitimate Interests (Art. 6(1)(f) GDPR): We may process your data when it is reasonably necessary to achieve our legitimate business interests, provided your fundamental rights and freedoms are not overridden.

Performance of a Contract (Art. 6(1)(b) GDPR): Where we have entered into a contract with you, we may process your personal information to fulfill the terms of our contract or to take steps at your request prior to entering into a contract.

Legal Obligations (Art. 6(1)(c) GDPR): We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements).

Vital Interests (Art. 6(1)(d) GDPR): We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.

More specifically, we may need to process your data or share your personal information with the following categories of recipients:

Third-Party Advertisers. We may use third-party advertising companies to serve ads when you visit the store. These companies may use information about your visits to our Website(s) and other websites that are contained in web cookies and other tracking technologies in order to provide advertisements about goods and services of interest to you. Such processing only occurs with your consent via our cookie banner.

For details about the specific analytics and marketing tools we use, please see the section below entitled “Analytics and Marketing Tools”.

Third-Party Payment processor. We may use third-party processor companies to serve payment when you visit the store. These companies may use information about your visits to our Website(s) in order to provide payment service and verify your payment as well as to prevent fraud.

IT and Hosting Service Providers: We use external service providers for web hosting, cloud storage, and IT support under data processing agreements compliant with Art. 28 GDPR. Our online shop platform is operated using the services of Shopify International Ltd., 2nd Floor, 1–2 Victoria Buildings, Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”). In connection with operating our online shop, your order data (including personal data) is processed by Shopify and stored on servers located in the United States. Shopify acts as our data processor under Art. 28 GDPR, and the transfer of personal data to the United States is safeguarded by the European Commission’s Standard Contractual Clauses (SCCs) pursuant to Art. 46 GDPR. 

For more information about Shopify’s data processing, please refer to Shopify’s privacy policy: https://www.shopify.com/legal/privacy.

Public Authorities: If required by law, we may disclose personal data to regulatory or law enforcement bodies.

Other Users. When you share personal information or otherwise interact with public areas of the store, such personal information may be viewed by all users and may be publicly distributed outside the store in perpetuity. If you interact with other users of our store and register through a social network (such as Facebook), your contacts on the social network will see your name, profile photo, and descriptions of your activity. Similarly, other users will be able to view descriptions of your activity, communicate with you within our store, and view your profile.

Transfers to Third Countries: If we transfer your personal data outside the European Economic Area (EEA) to a third country or international organization, this may include in particular:

  • the transfer of order data to Shopify in the United States for the operation of our online shop platform, and remote access to and processing of order data by employees of our corporate group located in Mainland China and Hong Kong.

Such transfers are carried out in compliance with Articles 13(1)(f), 45, and 46 of the GDPR. In the absence of an adequacy decision by the European Commission under Article 45 GDPR, we rely on appropriate safeguards, such as the European Commission’s Standard Contractual Clauses (SCCs) or other legally recognized mechanisms under Article 46 GDPR. These safeguards ensure that your personal data is afforded a level of protection essentially equivalent to that in the EU.

You may request access to copies of these safeguards or obtain further information by contacting us at: store.eu@creality.com.

Analytics and Marketing Tools

We use various third-party analytics and marketing tools that set cookies or similar technologies to analyze website usage, measure the effectiveness of our marketing campaigns, and deliver personalized advertising. These services process personal data (such as IP address, device identifiers, browsing behavior) based on your consent (Art. 6(1)(a) GDPR), which you can provide via our cookie banner and withdraw at any time through our Cookie Settings tool.

 

The third-party tools we use may include:

  • Google Analytics 4 – website usage analysis and reporting.
  • Google Tag Manager – management of analytics and marketing tags.
  • Axon Analytics – advanced analytics for site performance.
  • TikTok Pixel – tracking conversions and optimizing TikTok advertising campaigns.
  • Reddit Pixel – measuring and optimizing Reddit advertising campaigns.
  • Facebook Pixel – measuring and optimizing Facebook and Instagram advertising campaigns.
  • Bing UET – tracking conversions and optimizing Microsoft/Bing Ads campaigns.
  • Impacta – affiliate and performance marketing tracking.
  • Forter – fraud prevention and risk analysis.
  • BXTag – marketing and analytics tracking.
  • Clarity – session replay and heatmap analytics to improve site usability.

These providers may store data on servers in third countries (e.g., USA). Where such transfers occur, they are based on the European Commission’s Standard Contractual Clauses (SCCs) or other legally recognized safeguards under Art. 46 GDPR.

You can find more information on these tools, the data they collect, and how to manage your consent in our [Cookie Policy].

4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In Short: We may use cookies and other tracking technologies to collect and store your information, in accordance with the GDPR.

We may use cookies and similar tracking technologies (like web beacons and pixels) to ensure the technical functionality and security of our Site (strictly necessary cookies – no consent required); to provide essential services; to analyze website usage and improve performance (analytics cookies – only with your consent) and to deliver personalized content and advertisements, and to measure their effectiveness (marketing cookies – only with your consent). When you first visit our site, a cookie banner will ask for your consent to use non-essential cookies. You can manage or withdraw your consent at any time through our Cookie Settings tool. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Policy.

5. HOW DO WE HANDLE YOUR SOCIAL LOGINS?

In Short: If you choose to register or log in to our websites using a social media account, we may process only the information necessary for authentication and account set up.

Our store offers you the ability to register and login using your third party social media account details (like your Facebook or Twitter logins). Where you choose to do this, we will receive certain profile information about you from your social media provider. The profile Information we receive may vary depending on the social media provider concerned, but will often include your name, e-mail address, friends list, profile picture as well as other information you choose to make public.

We will use the information we receive only for the purposes that are described in this privacy policy or that are otherwise made clear to you on the store. Please note that we do not control, and are not responsible for, other uses of your personal information by your third party social media provider. We recommend that you review their privacy policy to understand how they collect, use and share your personal information, and how you can set your privacy preferences on their sites and store.

This processing is based on your consent (Art. 6(1)(a) GDPR), which you provide when choosing to log in via the social media provider. You may withdraw your consent at any time by disconnecting your social media account in your user settings.

6. WHAT IS OUR STANCE ON THIRD-PARTY WEBSITES?

In Short: We are not responsible for the safety of any information or data protection practices

of unaffiliated third-party websites or services that may be linked from our store..

The store may contain advertisements from third parties that are not affiliated with us and which may link to other websites, online services or mobile applications.

We cannot guarantee the safety and privacy of data you provide to any third parties. Any data collected by third parties is not covered by this privacy policy. We are not responsible for the content or privacy and security practices and policies of any third parties, including other websites, services or applications that may be linked to or from the store. You should review the policies of such third parties and contact them directly to respond to your questions.

7. HOW LONG DO WE RETAIN YOUR INFORMATION?

In Short: We retain your information for as long as necessary to fulfill the purposes outlined in this privacy policy unless otherwise required by law.

We will only retain your personal information for as long as it is necessary for the purposes set out in this privacy policy, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

This data retention practice complies with Art. 5(1)(e) GDPR.

8.HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short: We implement technical and organizational measures to protect your personal data in accordance with Art. 32 GDPR.

We have implemented appropriate technical and organizational security measures designed to protect the incidental or unlawful destruction, loss, alteration, unauthorized disclosure or access of any personal information we process. These measures include, but are not limited to: secure servers or encrypted communications, access controls and authentication procedures, regular security assessments and updates, data minimization and pseudonymization where appropriate. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from our store is at your own risk.

You should only access the services within a secure environment.

9. DO WE COLLECT INFORMATION FROM MINORS?

In Short: We do not knowingly collect data from or market to children under 16 years of age in accordance with Art. 8 GDPR.

We do not knowingly solicit data from or market to children under 16 years of age. By using the store, you represent that you are at least 16 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the store. If we learn that personal information from users less than 16 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we have collected from children under age 16, please contact us at store.eu@creality.com.

10. WHAT ARE YOUR PRIVACY RIGHTS?

In Short: You have rights under the GDPR regarding your personal data. You may access, rectify, erase, restrict, or object to the processing of your data, and you may withdraw your consent at any time.

As a data subject under the GDPR, you have the following rights:

  • Right of access (Art. 15 GDPR): You can request confirmation of whether we process your personal data and obtain a copy of that data.
  • Right to rectification (Art. 16 GDPR): You may request that inaccurate or incomplete personal data be corrected.
  • Right to erasure (Art. 17 GDPR): Also known as the "right to be forgotten", you may request deletion of your data where no longer necessary or where processing is based on consent and you withdraw it.
  • Right to restriction of processing (Art. 18 GDPR): You may request that processing of your data be limited under certain conditions.
  • Right to data portability (Art. 20 GDPR): You can receive your personal data in a structured, commonly used, and machine-readable format and transmit it to another controller.
  • Right to object (Art. 21 GDPR): You can object to processing based on legitimate interests, especially for direct marketing purposes.
  • Right to withdraw consent (Art. 7(3) GDPR): If processing is based on your consent, you can withdraw it at any time with effect for the future.
  • Right to lodge a complaint with a supervisory authority (Art. 77 GDPR): If you believe that the processing of your personal data violates applicable data protection law, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work, or place of the alleged infringement.

You may exercise these rights at any time by contacting us at: store.eu@creality.com

You can review, change, or terminate your account at any time. If you would at any time like to review or change the information in your account or terminate your account, you can:

  • Log into your account settings and update your user account. Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, some information may be retained in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our Terms of Use and/or comply with legal requirements.
  • Opting in email marketing: By registering for a Creality account, you are automatically subscribed to receive emails from Creality Store. We only send marketing communications based on your explicit consent (Art. 6(1)(a) GDPR). If you no longer wish to receive emails from us, you can unsubscribe at any time by clicking the unsubscribe link in our emails.
  • Opting out of email marketing: You can withdraw your consent and unsubscribe from our marketing email list at any time by clicking on the unsubscribe link in the emails that we send or by contacting us using the details provided below. You will then be removed from the marketing email list – however, even if you opt out of marketing emails, we may still need to send you service-related emails that are necessary for the performance of our contract with you (Art. 6(1)(b) GDPR).

To otherwise opt-out, you may:

  • Note your preferences when you register an account with the site.

11. CONTROLS FOR DO-NOT-TRACK FEATURES?

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. No uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Policy.

12. Right of access and erasure

In Short: In addition to the rights listed above, you may request a list of third parties to whom your data has been disclosed for direct marketing purposes and request erasure of your data under specific legal grounds.

You have the right to:

  • Request information about whether your personal data has been disclosed to third parties for direct marketing purposes, including names and addresses of all third parties, and

to request erasure of your personal data where one of the following grounds applies:

1) the information is no longer necessary in relation to the purposes of which it is collected or otherwise processed;

2) you withdraw your consent on which the collecting or processing is based;

3) there are no legitimate grounds for processing

4) according to other legal requirement by mandatory law.

If you decide to exercise your rights above, please submit your request in writing to us using the contact information provided below.

To exercise these rights, please submit your request in writing by contacting us at: store.eu@creality.com

We will respond to all requests in accordance with Art. 12 GDPR, usually within one month.

13. DO WE MAKE UPDATES TO THIS POLICY?

In Short: Yes, we will update this policy as necessary to stay compliant with relevant laws and to reflect changes in our processing activities.

We may update this privacy policy from time to time. The updated version will be indicated by an updated “Revised” date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification (e.g. by email, if we have it on file). We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.

14. MOBILE TERMS OF SERVICE

The creality mobile message service (the "Service") is operated by Creality (“creality”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.

By subscribing to creality’s SMS/text messaging service, we process your mobile number with your consent and in compliance with applicable data protection laws.

By opting in, you agree to receive recurring SMS/text messages from and on behalf of creality through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Service-related messages may include updates, alerts, and information (e.g., order updates, account alerts, etc.). Promotional messages may include promotions, specials, sales, coupons, and other marketing offers (e.g., cart reminders).

You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with creality. Your participation in this program is completely voluntary.

We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.

You may opt-out of the Service at any time by texting the single keyword command STOP to creality or clicking the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other creality mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.

For Service support or assistance, text HELP to creality or email store.eu@creality.com.

We maintain records of your consent to receive SMS marketing in accordance with Art. 7 GDPR. 

We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

We respect your right to privacy. To see how we collect and use your personal information, please see our Privacy Notice.

15. HOW CAN YOU CONTACT US ABOUT THIS POLICY?

If you have questions or comments about this policy, you may email us at store.eu@creality.com

Creality 3D Technology (Europe) GmbH

Email: store.eu@creality.com

Address: Wandsbeker Allee77, 22041 Hamburg,DE